Cinnamon Brush, an online shop offering printable templates for professionals and small business owners on Etsy, needed a cohesive and creative brand identity that reflected both its artistic style and professional service.

 

The previous branding lacked cohesion and versatility, making it difficult to communicate the studio's creativity and professionalism consistently across digital and print touchpoints. The goal was to develop a unified visual identity that appealed to creative clients and small businesses while improving brand recognition and usability.

 

My role involved leading the full brand development process, from research and concept exploration to logo design, typography, colour palette creation, and comprehensive brand guidelines. The final solution delivered a logo system that balanced elegance with playfulness, supported by a flexible colour palette and visual system designed to ensure clarity, personality, and consistency across all brand applications.